What Is Marketing? Marketing refers to activities a company undertakes to promote the buying or selling of a product or service....

What Is Guerrilla Marketing? Guerrilla marketing is a marketing tactic in which a company uses surprise and/or unconventional...

The advertising and marketing industry has undergone significant changes over the last 20 years. The rise of the internet era led to a...

With over 80% of consumers reporting that social media—especially influencer content—significantly impacts buying decisions, marketers...

What Is Brand Awareness? Brand awareness is a marketing term for the degree to which consumers recognize a product by its name. Ideally,...

What Is a Marketing Campaign? Marketing campaigns promote products through different types of media, such as television, radio, print,...

What Is Social Networking? The term social networking refers to the use of internet-based social media sites to stay connected with...