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How Smartphones Changed Advertising
The advertising and marketing industry has undergone significant changes over the last 20 years. The rise of the internet era led to a...
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Aug 16, 20224 min read
Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons
With over 80% of consumers reporting that social media—especially influencer content—significantly impacts buying decisions, marketers...
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Aug 15, 20226 min read
TikTok: What It Is, How It Works, and Why It's Popular
With over 2.5 billion installs, TikTok is a very valuable app What Is TikTok? TikTok is a popular social media app that allows users to...
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Jul 19, 20226 min read
What Is Social Networking?
What Is Social Networking? The term social networking refers to the use of internet-based social media sites to stay connected with...
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Apr 19, 20228 min read
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