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Digital Marketing Overview: Types, Challenges, and Required Skills
What Is Digital Marketing? The term digital marketing refers to the use of digital channels to market products and services in order to...
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Nov 21, 20227 min read
What Is Guerrilla Marketing? Definition, Examples, and History
What Is Guerrilla Marketing? Guerrilla marketing is a marketing tactic in which a company uses surprise and/or unconventional...
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Aug 16, 20222 min read
How Smartphones Changed Advertising
The advertising and marketing industry has undergone significant changes over the last 20 years. The rise of the internet era led to a...
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Aug 16, 20224 min read
Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons
With over 80% of consumers reporting that social media—especially influencer content—significantly impacts buying decisions, marketers...
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Aug 15, 20226 min read
TikTok: What It Is, How It Works, and Why It's Popular
With over 2.5 billion installs, TikTok is a very valuable app What Is TikTok? TikTok is a popular social media app that allows users to...
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Jul 19, 20226 min read
What Is Brand Awareness? Definition, How It Works, and Strategies
What Is Brand Awareness? Brand awareness is a marketing term for the degree to which consumers recognize a product by its name. Ideally,...
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Jun 14, 20223 min read
What Are Marketing Campaigns? Definition, Types, and Examples
What Is a Marketing Campaign? Marketing campaigns promote products through different types of media, such as television, radio, print,...
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Jun 1, 20222 min read
What Is Social Networking?
What Is Social Networking? The term social networking refers to the use of internet-based social media sites to stay connected with...
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Apr 19, 20228 min read
Affiliate Marketer: Definition, Examples, and How to Get Started
What Is Affiliate Marketing? Affiliate marketing is an advertising model in which a company compensates third-party publishers to...
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Mar 8, 20228 min read
How Social Media Marketing Trends Might Change in 2022
The economic fallout from the Covid-19 pandemic has created a situation wherein it has started to become exceedingly difficult for people...
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Dec 6, 20213 min read
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